Mentorship

Over the years, I’ve built businesses from scratch and worked with some of the best in their industries—whether in business, marketing, fashion I have helped brands like Tiffany & Co. and Revlon and many more. I have  developed strategies that have generated millions. 

But my success wasn’t just about what I did, or what I have achieved— Success is about who's on your team and what you do with the knowledge you have.

Success doesn't come easy and it isn't a one man game!

To me Mentorship is one of the greatest accelerators of success—and one of the best ways to share my success. Not just for me, but for many of the top entrepreneurs and leaders I’ve worked with. The right mentor won’t just help you make more money or grow your business; they can shift your entire perspective.

Yet, too many people hesitate to seek mentorship because they think they don’t have the right connections or don’t know where to start.

Why I Don't "Coach" but a Guide or Mentor

In the past few years the word coach has been diluted by people who have never actually built anything. If you look closely, many coaches just repeat what they’ve learned from a course or read in some book and don’t actually do what they say.

I know many so-called “wealth & life coaches” who are dead broke or lost, simply because they never use the strategies they teach. 

Success is not just about following a system or a simple strategy.

The Way to Find a Mentor

A lot of people assume mentorship is about landing a big-name investor or a high-profile CEO. It’s not. The best mentors aren’t necessarily the most famous; they’re the ones with real-world experience who are willing to guide you.

In fact, you probably already have potential mentors around you—a successful business owner in your network, someone whose career path you admire, or even a peer who has mastered something you haven’t yet.

You need someone who has lived and built something, taken risks, failed, adapted, and succeeded at what you want to achieve and is already at the highest level. Someone who has walked the path you want to travel and knows what works or doesn't, and actually have real-world experience.

They’re the ones who will able to guide you to where you want to go!  

But here’s where most people get it wrong: They approach mentorship with a taking mindset.

Think of it this way: The most valuable mentors have spent years—often decades—building their expertise. They’ve made mistakes, learned hard lessons, and figured out what works. Why would they give all of that away to someone who doesn’t respect the process?

That’s why I usually ask the person to have some skin in the game. As Tony Robbins says, “If you don’t pay, you don’t pay attention.” When people get something for free, they rarely value it. But when they invest—whether it’s money, time, or effort—they’re far more likely to take it seriously and actually implement what they learn.

If you want a mentor to take you seriously, you need to offer value first.

How to Attract the Right Mentor

Many years ago Lance Manion, a marketing student from Canada, figured this out. Instead of just asking for advice, he made me an irresistible offer:

"Rolf, I want you to mentor me. But here’s my promise—I will always value your time, I will make it easy for you to mentor me, and I will be your best student."

Lance stood out because he understood the right approach. If you want to attract a great mentor, follow these steps:

• Respect their time. Don’t waste it. Be intentional, prepared, and efficient in your communication. Successful people are busy!
• Commit to being their best student. Lance didn’t just promise—he followed through. He listened, implemented quickly, and came back with results. That’s what makes mentorship worth it for the mentor.
• Find ways to provide value. You have something to offer, even if you don’t realize it. Lance was already successful on social media platforms, and I also learned from him. The best mentorships are mutually beneficial.
• Be willing to invest. Whether it’s paying for their time, offering your skills, or committing to executing their advice, having skin in the game makes all the difference.

He didn’t try to force himself into my packed schedule. Instead, he followed through on the advice I gave him, stayed close to high-value conversations, and put himself in environments where success was happening.

This is an important lesson. You don’t always need formal mentorship. Sometimes, just listening to the right conversations, and observing how top performers operate can accelerate your growth.

The biggest mistake people make with mentorship? Thinking it’s a one-way street. Learning from a mentor is just step one. If you want that knowledge to stick, you need to teach it to someone else.

"Find the right mentor, become their best student, and then teach what you’ve learned to others."

That’s the formula.

Want Me to Mentor You?

If you’re serious, do this right now. Send me a short email and let me know the following 

• Who you are
• Why you’re looking for a mentor
• Your industry
• Why you’re ready to learn, grow, and take action

If you’re ready, I’ll know.